Several websites and apps have been made for enabling consumers and organizations avoid U.S. products more easily. On reddit, the group “r/BuyFromEU” has around 200,000 members as of April 2025.On the subreddit, for example practical guides listing alternative European products are being shared. The website “Go European” launched by volunteers in February aims to make it easy to see which products are largely from the U.S. and which alternatives to these exist. The similar website European Alternatives launched in 2021 has seen a surge of users. The mobile app and browser extension “BuyEuropean” makes it easy for consumers to find out the exact origin of products and also shows relevant European alternatives when scanning or looking up products.