There won’t be a big WAN Show segment about this or anything. Most of what I have to say, I’ve already said, and I’ve done so privately.
To Steve, I expressed my disappointment that he didn’t go through proper journalistic practices in creating this piece. He has my email and number (along with numerous other members of our team) and could have asked me for context that may have proven to be valuable (like the fact that we didn’t ‘sell’ the monoblock, but rather auctioned it for charity due to a miscommunication… AND the fact that while we haven’t sent payment yet, we have already agreed to compensate Billet Labs for the cost of their prototype). There are other issues, but I’ve told him that I won’t be drawn into a public sniping match over this and that I’ll be continuing to move forward in good faith as part of ‘Team Media’. When/if he’s ready to do so again I’ll be ready.
To my team (and my CEO’s team, but realistically I was at the helm for all of these errors, so I need to own it), I stressed the importance of diligence in our work because there are so many eyes on us. We are going through some growing pains - we’ve been very public about them in the interest of transparency - and it’s clear we have some work to do on internal processes and communication. We have already been doing a lot of work internally to clean up our processes, but these things take time. Rome wasn’t built in a day, but that’s no excuse for sloppiness.
Now, for my community, all I can say is the same things I always say. We know that we’re not perfect. We wear our imperfection on our sleeves in the interest of ensuring that we stay accountable to you. But it’s sad and unfortunate when this transparency gets warped into a bad thing. The Labs team is hard at work hard creating processes and tools to generate data that will benefit all consumers - a work in progress that is very much not done and that we’ve communicated needs to be treated as such. Do we have notes under some videos? Yes. Is it because we are striving for transparency/improvement? Yeah… What we’re doing hasn’t been in many years, if ever… and we would make a much larger correction if the circumstances merited it. Listing the wrong amount of cache on a table for a CPU review is sloppy, but given that our conclusions are drawn based on our testing, not the spec sheet, it doesn’t materially change the recommendation. That doesn’t mean these things don’t matter. We’ve set KPIs for our writing/labs team around accuracy, and we are continually installing new checks and balances to ensure that things continue to get better. If you haven’t seen the improvement, frankly I wonder if you’re really looking for it… The thoroughness that we managed on our last handful of GPU videos is getting really incredible given the limited time we have for these embargoes. I’m REALLY excited about what the future will hold.
With all of that said, I still disagree that the Billet Labs video (not the situation with the return, which I’ve already addressed above) is an ‘accuracy’ issue. It’s more like I just read the room wrong. We COULD have re-tested it with perfect accuracy, but to do so PROPERLY - accounting for which cases it could be installed in (none) and which radiators it would be plumbed with (again… mystery) would have been impossible… and also didn’t affect the conclusion of the video… OR SO I THOUGHT…
I wanted to evaluate it as a product, and as a product, IF it could manage to compete with the temperatures of the highest end blocks on the planet, it still wouldn’t make sense to buy… so from my point of view, re-testing it and finding out that yes, it did in fact run cooler made no difference to the conclusion, so it didn’t really make a difference.
Adam and I were talking about this today. He advocated for re-testing it regardless of how non-viable it was as a product at the time and I think he expressed really well today why it mattered. It was like making a video about a supercar. It doesn’t mater if no one watching will buy it. They just wanna see it rip. I missed that, but it wasn’t because I didn’t care about the consumer… it was because I was so focused on how this product impacted a potential buyer. Either way, clearly my bad, but my intention was never to harm Billet Labs. I specifically called out their incredible machining skills because I wanted to see them create something with a viable market for it and was hoping others would appreciate the fineness of the craftsmanship even if the product was impractical. I still hope they move forward building something else because they obviously have talent and I’ve watched countless niche water cooling vendors come and go. It’s an astonishingly unforgiving market.
Either way, I’m sorry I got the community’s priorities mixed-up on this one, and that we didn’t show the Billet in the best light. Our intention wasn’t to hurt anyone. We wanted no one to buy it (because it’s an egregious waste of money no matter what temps it runs at) and we wanted Billet to make something marketable (so they can, y’know, eat).
With all of this in mind, it saddens me how quickly the pitchforks were raised over this. It also comes across a touch hypocritical when some basic due diligence could have helped clarify much of it. I have a LONG history of meeting issues head on and I’ve never been afraid to answer questions, which lands me in hot water regularly, but helps keep me in tune with my peers and with the community. The only reason I can think of not to ask me is because my honest response might be inconvenient.
We can test that… with this post. Will the “It was a mistake (a bad one, but a mistake) and they’re taking care of it” reality manage to have the same reach? Let’s see if anyone actually wants to know what happened. I hope so, but it’s been disheartening seeing how many people were willing to jump on us here. Believe it or not, I’m a real person and so is the rest of my team. We are trying our best, and if what we were doing was easy, everyone would do it. Today sucks.
Thanks for reading this.[1]
Check LinusTech’s profile for further discussion and comments he’s had.[2]
I don’t even think he’s pulling it out as an intentional tactic, I get the feeling he legitimately wants to be a good guy and is barely able to handle the suggestion that he isn’t acting like one. Just a fragile ego and self-image.
I think you’re right to an extent. Everyone wants to believe they are the protagonist, so when they’re presented with something that threatens that world view they get very defensive and start attempting all kinds of weird deflections. Louis Rossmann has talked about this in the past on his channel. He takes the rather extreme view that he is always the bad guy by default, but that view does at least acknowledge that he is also not the good guy by default.
That said, I do still think there are aspects of the apology which are insincere and non-accidental attempts to shift the narrative and mislead people about what has actually happened.
I feel like I might have done something similar in his shoes. It makes me sad because I’ve been watching since the NCIX days I think Linus is a lot better than this but I can put myself in his shoes and it probably feels a hell of a lot like people dogpiling on him out of the blue (even if that’s not entirely the reality) and a betrayal by the industry he helped grow for over a decade. I don’t see him as a villain by a long shot but his go go go attitude is toxic at times and has come to a head.
His post to me reads more as someone who is anxious and scared of what might come next. I think he fucked up by not waiting to put some distance between himself and the reckoning so he could address it properly with a clear head.
Linus hasn’t distanced himself enough from the company. If LMG “wants to be a real company”, which it is now, it needs to be able to take criticism. Nobody is criticizing any individual at LMG, we are criticizing the company. Companies are not individuals and need a mechanism for dealing with any criticism, abuse, harassment, dogpiling, ect that’s not a defensive CEO taking it personally and blurting out their emotional reaction. I don’t know how Linus can live being the sole punching bag for such a large company.
Absolutely, I’m just understanding of his perspective as the person who started it all and has that deep emotional attachment to it, which as someone who has watched it grow from nothing has a small taste of, his name is all over it, it’s hard to not take criticism personally, it doesn’t excuse what he said but it makes a lot more sense in that context.
Incidentally they have been deliberate about rebranding as acronyms etc to move his name away from the brand a little, since it’s no longer just “Linus and friends” and a whole ass thing.
They just posted a better response on Floatplane this morning it should hit YouTube soon