• smallaubergine@kbin.social
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    1 year ago

    I also think its super dumb, but at Hyundai’s scale, $20/car adds up to millions of dollars. Though conversely they’re spending like $200 million to make up for all the thefts, higher insurance premiums, etc.

    • derf82@lemmy.world
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      1 year ago

      Don’t forget the massive damage to the Hyundai/Kia brands. I wouldn’t buy one with an immobilizer for fear someone would smash a window in a vain attempt to steal it.

      I am sure the overall losses are higher than whatever they saved. The C suite is so often penny wise and pound foolish.

      • Garbanzo@lemmy.world
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        1 year ago

        I wouldn’t buy one because they’ve demonstrated flawed judgement when it comes to what features are worth paying for and which ones aren’t. Where else is their cost cutting going to bite me in the ass?

      • edric@lemm.ee
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        1 year ago

        Yup. I love the aesthetics of the new Hyundai/Kia models but I’m not buying one in the near future because of this. I’ll be trading mine in for a Honda next year.