France’s antitrust regulator fined Apple Inc. €150 million ($162 million) after a lengthy probe into how the technology company asks to collect iOS users’ data and the impact on advertisers.
Apple’s ATT system is not allowing app publishers to comply with Europe’s GDPR privacy rules, the authority said, forcing these apps to display multiple pop-ups and making their use excessively complex.
So… Nothing
I imagine fines repeat and increase if non-compliance continues. €150M is a baseline ;)
And Apple is just calculating when the costs are justifying a required change. This is really not much of a blow to the walled garden strategy.
Try 150 Billion, if you actually want to make a difference. Why are we fining companies with more money than the collective GDP of Europe hidden in offshore bank accounts, the equivalent of pennies? That’s like giving someone a 10c speeding ticket for doing 210km/hr in a 50 zone and then letting them continue to drive at speed. Big tech are the ones behind the social engineering that brought us Trump and the rise of authoritarianism around the globe. For fucks sake EU, why are you so toothless even NOW? Politicians just capitulate and line their pockets with slivers of prophets generated by surveillance capitalism and the intentional destruction of our planet. For no fucking reason other than our enslavement. Lads, when do we just nut up and burn Google, Microsoft, Apple and all these companies servers to the ground? Why are we still allowing this? Google has paid Billions for our data, GDPR never stopped anything and even if it did, they just buy it from workday, or any “free online tool” with 10,000 “Legitimate Interest” partners that you grant access to by being opt out. Scanning and ripping binaries from your computer, every time you log online. Fuck these fucking people claiming to represent us taking cents on the euro from their American corporate masters. While the rest of us are expected to swallow this fucking bile and pretend like justice is done, while we still struggle, starve and live on top of each other. Under surveillance without our own homes, for us that understand to even be able to secure our connection to the online world. Fuck This.
What’s happening (buy from EU) is good. Not because we want to punish US, but because we realize we have not built anything that can compete…
It’s like we accepted to throw our money to US firms for decades
Here’s the press release by the anti-trust agency: https://www.autoritedelaconcurrence.fr/en/press-release/targeted-advertising-autorite-de-la-concurrence-imposes-fine-eu150000000-apple
TLDR: Apple made it too complicated for third-party publishers to track users.
