Hal-5700X@sh.itjust.works to Games@lemmy.worldEnglish · 2 days agoHow Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadowsarchive.phexternal-linkmessage-square41fedilinkarrow-up1141arrow-down110file-text
arrow-up1131arrow-down1external-linkHow Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadowsarchive.phHal-5700X@sh.itjust.works to Games@lemmy.worldEnglish · 2 days agomessage-square41fedilinkfile-text
source: https://www.linkedin.com/pulse/assassins-creed-shadows-influencer-marketing-budget-hired-lombardi-hhfnf?
minus-squareProx@lemmy.worldlinkfedilinkEnglisharrow-up14·2 days agoFor real. EA spent north of $10M on streamer sponsorships for the Apex Legends launch and that was like 7 years ago.
For real. EA spent north of $10M on streamer sponsorships for the Apex Legends launch and that was like 7 years ago.