I have an very long blacklist of companies for this reason.

The problem with standing up for your privacy is that it massively diminishes the resources available to you. I’m down to shopping at Costco as a single adult, because I had to say fuck you to Target recently, and my local grocery store was busy doing anti-union bullshit at the same time. So I’m driving further and probably paying more in the long run.

But they aren’t principles if you don’t have to give something up to stick by them.