It’s both. There was a lot of discussion about it when people first started noticing her at the top of the celebrity carbon emissions list, but that meme format didn’t spike in popularity until after the lawsuit.

Some college student posts publicly available Billionaire flightlogs on Twitter with a delay, so both Talyor Swift and Elon Musk have tried to sue him. Which has also lead to a series of memes where Taylor Swift is described doing something, and then it shows a picture of a plane doing it.

Also known as “Schrödinger’s Douchebag”.