It’s clean, intuitive UI is almost a clone of IG. They’ve then just reversed the primary content from photos to text, & strapped it with Twitter-like features (reposts, quote reposts etc.)

Once hashtags (& maybe trends) get added, we will get a honeymoon phase, before it all gets bloated TF. Give it a few months and we will have Threads Stories, THCAST for long-form audio/podcasts (with AI transcription), e-commerce Thread Shops…

I agree, Facebook is a more comprehensive social nightmare, threads is currently like a streamlined Instagram but into text posts. Data-whoring aside