To be fair, Linkin Park had plenty of popularity into the 2010s. Stuff is moving so fast that Gen Z or A are going hear Post Malone or Billy Eilish as a classic in about 4 to 5 years. Hell, they’ll say Billy Eilish is out of gas by the time she’s 30. Get ready for the AI avalanche, here’s a throwback remake of Harry Styles and Bruno Mars singing “Easy Lover” in the exact same style and audio quality that it was originally recorded in.

I just don’t think Bethesda has it in them anymore. Except for Id and formerly Tango Gameworks, Bethesda proper and a lot of the other studios it had, have just been missing the mark. Like a lot of big studios, they get big, start to regurgitate what they’ve already done, and then fail to capture people’s attention after a while.

Why do you think Valve’s employees haven’t pushed for many new games? Anticipation got too high and they didn’t want to compete with the legacy of Half-life or Portal. Half-life Alyx came out and it was decent, but it didn’t move the story forward that much. It was mostly about doing a good VR game. Now, they have Deadlock coming out and it has nothing to do with any of it’s previous games.

At a certain point, it’s like reading a book from an author that’s run out of ideas or hearing a song from an artist that doesn’t have anything relevant to say anymore. It’s time to move on and make room for someone wants to do something new. Only problem, these big ass companies are now mostly about making money and not about making games. They will ride whatever wave they can until they crash and burn.

The biggest thing companies want to do with AI is infinite cheap content. They want generate a movie or other entertainment for a 10th or even 20th of the cost while burning a state’s worth of energy. They’re going to try and generate a successful movie from models that are trained on previously successful movies. And, they’ll get it.

At least at first. Eventually, even we’ll burn out from endless selection of predictable movies and other entertainment. And, I’m not talking just once a year. More like once a month. At some point, hopefully sooner rather than later, they’ll learn that the attention economy is not infinite. There is a limit of people, time, and money. They’re putting most of their eggs in the this basket and I hope it smashes to pieces.

AI isn’t here to improve anything. It’s here to open a path to infinite growth. Infinite entertainment, infinite weaponizing, infinite whatever. More predictable, infinite growth. Problem with that is that we’re slowing as a race and sooner or later it will start shrinking. The more they try to take, the quicker this is going to happen.

Who? Oh, didn’t even notice.