not meant to be consistent with the human eye.
Even then, postprocessing is inevitable.
As the white/gold versus blue/black dress debate showed, our perception of color is heavily influenced by context, and is more than just a simple algorithm of which rods and cone cells were activated while viewing an image.
For what it’s worth, that particular format war, the format backed by more porn studios (HD-DVD) actually lost to the one with less porn backing (Blu-ray). Personally I think that the PS3 tipped things over the edge.