Seriously. I don’t want to install something on my phone when the dev is just using a WebView, if that’s what it’s called. When the app is basically just a website with the browser hidden.
What’s the reason for that? To attach the customer? To sell the app for money? Is there more ad revenue that way? Do you reach more people?
(Are there any good reasons for it, too? Security, maybe?)
I’m sure there are some “data harvesting” reasons, but honestly, the simplest is likely the truest:
Most people aren’t computer-savvy, and having an app is much easier for most users than going to a website (either directly or through a bookmark that they probably won’t ever be able to find again).
One must remember, always and forever: most people aren’t us/you. Just because something is easy for you to do doesn’t mean it’s easy for everyone else.
Is it dumb for me that T-Mobile has an app that just goes to a webview that I could get through my phone browser? Yes. Is it dumb for my parents? Absolutely ten thousand percent no.
The value (in terms of money made/saved/protected) that a company gets from having an app instead of a website only is probably ranked in this order:
1 - ease of use for the majority of customers, reducing tech and customer support calls, angry customers, lost goodwill, bad reputation
2-99 - same as #1
100 - data harvesting